Fractional COO · Personal Injury Law

We build better
personal injury
firms.

Senior operational leadership for PI firms ready to scale — embedded, strategic, and accountable to results, not retainers.

Book a firm audit See what we do
Est. 2024 · Damaris Nadal
Vol. 01 · Founding Practice
§ 01 — The Reality

Most PI firms are leaving serious money on the table.

Lost calls
48%

of law firms are essentially unreachable by phone to potential clients.

Per year, per firm
$400K+

in lost settlement value from incomplete case documentation alone.

Time wasted
63%

of a lawyer's workday spent on non-billable work — not practicing law.

§ 02 — Services

What we do for personal injury firms.

01 / 05
Intake &
Lead Conversion
Build a 24/7 intake system that captures every lead — across calls, web, and referrals — then triages, scores, and routes it before a single one falls through.
↗
02 / 05
Case
Management
Standardize every stage from demand letter to litigation. Eliminate missed SOLs, accelerate settlement velocity, and remove the bottlenecks that quietly bleed cash flow.
↗
03 / 05
Team &
Staff Operations
Recruit, onboard, and retain top paralegals and case managers. Implement KPIs per role, capacity-plan against case volume, and stop overspending on payroll.
↗
04 / 05
Financial &
Growth Strategy
Forecast cash flow against the case pipeline, track liens and costs, and pinpoint exactly which marketing channels deliver signed cases — and which ones don't.
↗
05 / 05
AI &
Tech Strategy
Audit your stack, deploy AI where it actually moves the needle — intake, medical records, demand drafting — and let one paralegal carry the workload of three.
↗
§ 03 — The Process

How we work together.

01

Firm Audit

Deep-dive into intake, case flow, team structure, and financials — top to bottom. The picture you've never had time to draw.

02

Quick Wins

Fix the highest-impact operational gaps within the first thirty days. Visible momentum before strategy work begins.

03

Build Systems

Implement scalable processes, tools, and team structures. The infrastructure your firm should have had two years ago.

04

Optimize

Track KPIs, refine workflows, adapt as the firm scales. Operations that get sharper with use, not duller.

§ 04 — Outcomes

What structured operations deliver.

2–3×
Intake conversion rate
30%
Faster case resolution
40%
Reduction in admin overhead
25%+
Revenue growth in 12 months

Industry benchmarks from PI firms that implemented structured operations, intake systems, and case management improvements. Outcomes vary by firm size, current state, and engagement depth.

§ 05 — Engagement

Choose your level of support.

Foundation
10–15 hrs / mo
$4,000/mo
Starting at — billed monthly
  • Operational audit
  • Intake process review
  • Monthly strategy call
  • KPI dashboard setup
Start here
Most chosen
Growth
20–30 hrs / mo
$8,000/mo
Starting at — billed monthly
  • Everything in Foundation
  • Case management overhaul
  • Weekly leadership meetings
  • Staff hiring & training
Scale with us
Partner
30–40+ hrs / mo
$14,000/mo
Starting at — billed monthly
  • Everything in Growth
  • Embedded in your firm
  • Marketing ops & ROI
  • Multi-office scaling
Become a partner
§ 06 — Founder

Built by an active
PI operations leader.

DN · Founder & CEO
DN
Damaris Nadal Operational Consultant · Personal Injury

This isn't theory. It's lived experience — currently embedded in PI firm operations.

Damaris Nadal founded Firmwright after years inside personal injury firms, watching the same operational gaps quietly cost partners hundreds of thousands in lost cases, delayed settlements, and burnt-out teams.

Unlike generalist consultants, every framework Firmwright deploys is built specifically for the realities of contingency-fee, high-volume practice — not lifted from a McKinsey playbook and pasted onto a law firm.

Specialization
Personal Injury Operations
Approach
Embedded · Hands-on
Focus
Case lifecycle & team accountability
Model
Fractional COO
On the horizon · Q3 2026

A purpose-built operations platform for PI firms.

Everything we install by hand today — KPI dashboards, intake routing, case-velocity tracking, capacity planning — is becoming a single platform built specifically for personal injury practice.

No more retrofitting Salesforce or duct-taping Filevine to spreadsheets. Operations software that finally speaks the language of contingency-fee practice.

  • 01
    Firm health dashboard Real-time visibility into intake conversion, settlement velocity, and team output — in one view.
  • 02
    Intake intelligence Lead scoring, automated triage, and speed-to-sign tracking that flags drop-off the moment it happens.
  • 03
    Case lifecycle engine Standardized SOPs, deadline compliance, and bottleneck detection — purpose-built for PI workflow.
  • 04
    Team accountability layer Per-role KPIs, capacity planning against case volume, and the weekly rhythm that keeps a firm moving.
Join the waitlist
§ 07 — The next move

Let's build a firm that
runs without you.

Ready to stop managing operations and start growing your practice? A 30-minute call is the fastest way to find where your firm is leaving money on the table.

Book a firm audit